Property Marketing

Professional marketing photos

Landlords working without an agency miss a lot of potential when it comes to showcasing their property through photos. Prospective tenants first see your property through an online portfolio, so you want those photos to impress.

We’ll help you stage your property for marketing photos and show you what needs to be done to get the right shot. We’ll help you move furniture, get the right camera angle, and advise on what features should be showcased.

Virtual tours & videos

Since the Covid pandemic, requests for either video tours or live virtual tours have increased enormously. All of our properties are marketed with a walk-through video of 2 to 5 minutes in length. These videos can be viewed on Rightmove & Zoopla alongside the marketing photos, so tenants or buyers get a very good ‘feel’ of the property, and how it flows from room to room. On request we will also undertake ‘live’ virtual viewings. If a tenant wants to look inside the cupboards, so be it!

Eye-catching property descriptions

Many landlords and agencies write generic descriptions when listing properties online. There’s a temptation to describe everything as “stunning” and use your words to make a studio apartment above a Tesco Express seem like the Taj Mahal. A description like that might get you some viewings, but your client will see the truth once they walk through the door. Inaccurate descriptions will end up wasting your time and theirs - they aren’t worth it.

Here’s how we create informative, interesting descriptions that will get you viewings:

1. We help you get the perfect photos that showcase your property.
2. We write a bespoke property description that’s full of useful information and free from grammar and spelling errors.
3. We take these features and add a detailed property floor plan (see below), so your online posting shows everything a potential tenant needs to know.

Floorplans and EPCs

Once we have visited the property, we can create floorplans within a matter of hours. Over the years we have sold and let almost every possible style of property you can imagine, which gives you confidence that your floorplan will be precisely detailed and help you to attract the enquiries you need.

Just as importantly, we can arrange for a qualified Domestic Energy Assessor (DEA) to visit the property to assess the energy efficiency of the property. Almost all sale and rental properties are required by law to have an energy performance certificate (EPC) which will then be valid for 10 years. There are some exceptions, such as listed properties, which we can help clarify when you get in touch. A minimum EPC rating of ‘E’ is acceptable for rental properties. However, if the rating is any lower, we can provide advice on how it can be improved to meet the minimum threshold.

Presentation advice

Our marketing skills are strong, but we may also need a little help from you along the way. The key to attracting the most attention and sparking the imagination of prospective tenants will come from how your property is presented. We can offer advice on how to present your home for viewings offering suggestions that will help sell its very best features. It can be anything from the wall colour to the layout of the furnishings – we don’t want to completely rearrange everything, but the smallest of changes can really make a big difference.

Providing the right presentation advice to help secure a faster tenancy is something we’ve successfully done for countless landlords through the years – and we always respect that it is your property, so you always have the final say on anything we suggest.

Online marketing

Most enquiries we receive come as a result tenants seeing a property they like online, so it’s an area we focus heavily on to get the best results for you. As soon as your property description, floor plan and marketing photos have been finalised, we’ll upload the listing onto popular property portals such as Rightmove, Zoopla and Prime Location.

Our reputation in Canary Wharf goes a long way to making this important part of the process a success. Hundreds of listings are uploaded by letting agents and individuals every day, but having the right credentials and presentation ensures we always stand out. It means you have a much better chance of letting the property at the rate you want, without having to wait too long.

We’ll also market the property on our own website listing section, which attracts people every day. We cover Canary Wharf and the entire E14 postal district, which encompasses Limehouse, Isle of Dogs, Blackwall, and Poplar, giving your property fantastic exposure to tenants actively searching for a new home.

Property viewings

Another essential part of successfully marketing your property are the property viewings. We are acting as your representatives during this stage of the process and know how important it is to make the right impression. By being punctual and knowledgeable about your property it demonstrates that the landlord has taken the time to use a professional agency that pays attention to details. That also reflects well on the landlord and increases your chances of securing high quality tenants.

Whether you prefer to arrange group property viewings or on an individual basis, we remain flexible to work in the way that suits you best. One of our team will arrive before the appointment time to prepare the property and greet the prospective tenants upon arrival, before taking them round the property, answering any queries they have about the space or the tenancy. Of course, you can also be present at the viewings so you can meet the prospective tenants yourself and deal with any queries that crop up.

How much does it cost to use the landlord marketing service?

All the marketing carried out by Proper Local is completely free of charge and comes at no extra cost to you. We do not believe in adding unnecessary fees and instead focus on finding you the right tenants for your property so you can enjoy long-term yields.

How quickly can you market my property to tenants?

At Proper Local we know you want to get your property online and in-front of your target audience as quickly as possible. Once we have met, viewed the property, and discussed potential returns, we arrange for professional photographs to be taken, put together an expert sales description and start to promote the property right away.

Do you only provide marketing services?

We have much more to offer landlords beyond our marketing service. We provide guidance on the latest regulations, so you always remain complaint with the law, and full property management services that take away the stress of becoming a hands-on landlord. So, whether you have one property or multiple dwellings to rent, Proper Local can take care of everything on your behalf.

How long will it take to let my property?

Once the marketing begins, your property could find the right tenant in a matter of days. On average, it usually takes a few weeks to let a property and thanks to our strong track record in Canary Wharf, we are known and trusted by people in the area, giving you a much better chance of finding the tenants you need quickly.