Proper Local is a Canary Wharf Estate agents and Letting Agents situated in the heart of E14.

That makes us proper local property experts.

We’re a family business, award winning, fiercely independent and we do things differently.

Unlike many other agencies, we think it’s unreasonable to charge clients percentage-based fees. That’s why we have fair fixed selling and letting fees so you’ll know right from the start exactly how much using our services will cost.

We don’t overvalue property with inflated prices simply to win your business. And, we guarantee you one point of contact along with no missed appointments, unreturned calls or emails.

We genuinely care about what we do, after all our business depends on us doing a great job for you.

It’s that simple.

But don’t just take our word for it. You can check out our customer feedback here

We currently hold a Gold Trusted Service Award from Feefo, the review people. We are truly proud of this award (only given to companies with an average review rating in excess of 4.5 stars) as it’s essentially a reflection of how our current and past clients and customers value us as an estate agent. We were also Highly Rated by the Best Estate Agent Guide 2019. You can read more about our awards below.

When it comes to property in East London it pays to talk with experts who are local. Proper local.

Meet The Team

Staff

Christian

I started my first job at the age of 13 as a paperboy, in my home village in Devon… and I’ve been working ever since (which is quite a long time, as I’m the wrong side of 40).

Although I’ve been an estate agent for 13 years, in previous lives I’ve been a recruitment consultant, copywriter, business development manager, and in the early 2000’s I owned and ran a bar in Hackney with my wife, Theo (and we’re still together).

Theo and I live on the Isle of Dogs with our daughter Sia, and Frank the dog (a Maltese-Pug cross, or a ‘Mug’ as we call him).

When I’m not working I’ll be at home listening to music and eating, or somewhere else listening to music… and eating!

You may also find me and Frank around the Isle of Dogs on a morning run.

I’m late to realising that a holiday every now and again is a positive for the business as well as me, with notable past destinations being China, Japan, India, Cape Verde and Iceland.

Before we pop our clogs, Theo and I will be going on our very own road trip across America.

Staff

Theo

So, I’m Mrs Numbers here at Proper Local.

I make sure all the boring (but very important) stuff is looked after so Christian, my husband, is free to look after all our clients.

I’ve been in accounts in one form or another ever since I left school and have worked in the private sector in hospitality and retail, but more recently in the charitable sector too.

Alongside Proper Local I’m the Finance Manager and Company Secretary for Copenhagen Youth Project in King’s Cross, a charity which supports local young people and enhances their career prospects. It couldn’t be more different to the world of property.

Family life is what’s important to me outside of work (someone needs to be cooking all that food which Christian is eating!).

Being an East Londoner born and bred I’ll often be with my mum or sister who are also still in the area. I too can be found roaming the Isle of Dogs with our dog, Frank.

I can also be found at home, ears half-covered, with Christian blasting out his music.

We’re very much a family business and love what we do.

Staff

Marija

Hi, I’m Marija, and no that’s not a spelling mistake! (Just call me Maria.) I’m Latvian by birth but have been here in London since 2004.

Property Management is my thing and has been for years now. Prior to working with Proper Local I worked for other estate agencies, large and small.

Property Management isn’t everyone’s cup of tea as we only get to deal with problems! Whether that’s a small leak, a large one, faulty appliances or a broken lock, I look at my role as being a problem solver.

And that’s where my job satisfaction really kicks in.

When not speaking with contractors, tenants or landlords you’ll find me at home with the kids, baking, or walking the dog (dogs are very much a Proper Local thing).

And when the kids are in bed, I’ll have my feet up reading a good book, rather than getting stuck into a boxset on Netflix.

Despite being Latvian, I hate the cold and love the sun, so quite why I moved to England I’ll never know.

Staff

Gillian

I have worn several hats since I started working in my teens: working in hospitality, media sales, a good chunk of law and a sprinkling of property.

I believe you are never too old to add a string to your bow and have recently started learning how to code, as well as discovering the absolute joy of gardening.

As an avid yogi, my aim is to always find what feels good. I love to travel and love to dance, but as those passions sit on the backburner for the moment, what feels good right now is being part of this Proper Local team and helping folks find their little slice of Narnia in this crazy city I call home.

Why it pays to choose an independent estate agent

Decisions, decisions, decisions.

Life is full of them.

There are everyday ones like what to have for dinner.

Or slightly bigger ones including which box set to start watching.

And there are the really big choices such as who to settle down with or which career to pursue.

And while deciding which estate agent to sell or rent your property is a big decision it’s certainly not life or death, but it will have an influence on how successful your move is, or how profitable your rental investment is.

Most people are moving home less frequently than ever (According to a 2017 Zoopla survey people in Tower Hamlets moved homes just once every 15.9 years) so it’s a crucial choice to make the right choice.

You have two main options when it comes to selling or renting your property.

There’s going down the route of selecting a corporate estate agency, which may have branches across London and the UK. Or you can instruct a local independent estate agency.

Yes, there’s also the online agency option but that’s something I’ll cover in a future article.

So, what are the differences between corporate versus independent?

Here are five reasons why I believe that choosing a local independent estate agency like Proper Local is the best choice for sellers and landlords.

  1. Local. I will only take on properties for sale or rent in the areas that I know well. Having lived in East London since 1999 I not only know the area, I love the area. I understand the different characteristics in neighbourhoods such as Canary Wharf, Whitechapel, Hackney, Wapping and Shoreditch. This isn’t always the case with larger agencies who move staff around regularly.
  2. Experience. I’ve been an estate agent for 15 years. I’ve also bought, sold and rented out property on several occasions, so I have experience on both sides of the property selling and letting fence. This familiarity means there’s hardly any issue or challenge I haven’t had to face and overcome on behalf of my clients. The approach of some corporate agencies is to send out an experienced employee to value the property but when instructed to market the property the transaction is handed over to a junior employee (or in some cases several different people.) This is often frustrating for vendors and landlords who feel passed from pillar to post.
  3. Personal. I genuinely believe in providing great personal service to my clients. Selling or letting a property isn’t a job to me, it’s my business and what I love to do. Far from being a number on a spreadsheet as is the case with some corporates (I’ve worked in that sector, so I know) each sale or rental I take on matters to me. And when people instruct Proper Local they are guaranteed that I’ll be with them every step of the way from the initial accurate valuation, marketing the property, accompanying viewers, negotiating offers, chasing solicitors and everything else along the road to a successful completion or tenancy . I guarantee that and I’ve never come across a corporate agency that can offer the same level of total personal commitment.
  4. Communication. I’ve always believed honesty is the best policy. And that’s why I always give my honest opinion to clients even when it can be difficult to hear. I’ll never overvalue a property to get the instruction. In the long run it damages the vendors’ or landlords’ chances of getting a successful outcome. Through regular, honest feedback from viewings my clients get a picture of what potential buyers or tenants like or loathe about their property and this puts us in a position to act upon that to ensure a sale or rental is made at the best possible price. All clients have my personal mobile and there’s no such thing as office hours with me, I’m there when you need me, not when it suits me.
  5. Marketing. Here’s where I need to bust a big myth. Many people believe that because corporates are big they have more marketing muscle. That’s not the case. The property portals Rightmove, Zoopla and Prime Location have levelled this playing field. They drive buyers to properties not individual agencies. So, if your property was listed with us it would be on Rightmove and therefore have as much chance as being seen and a viewing requested, as it would be if it were on with one of the corporate agencies. All our properties are professionally photographed, with detailed floor plans and marketed across the main property portals.

There are several more reasons why I believe choosing an independent estate agency over a corporate is in a vendor’s or landlord’s best interests. But I hope I’ve given you some food for thought.

In short, if you’re looking for someone to sell or rent your property who has local expertise, extensive industry knowledge, a personal service guarantee and is an honest and open communicator with great marketing skills I feel my independent agency could be the best choice for you.

Our Awards & Accreditations

As a property seller or landlord, you might roll your eyes and think ‘so what?’ when an estate agent mentions their accreditations and awards.

But this stuff matters and is often the difference between good and bad agencies.

The consistent positive feedback we receive from our clients has led to us being given the Platinum Trusted Service Award from Feefo, every year from 2021 to 2024. In 2024 we were also awarded the Exceptional Service badge too, one of only 32 awarded across over 6,500 businesses.

Feefo is an independent website which collects genuine feedback from clients about their experiences with business. Our current Feefo rating is 5.0 out of 5.0.

We have no influence over it, but we feel it’s a great way of showing people we care about what we do, we’re good at it and that our sellers, buyers, tenants and landlords feel the same.

And we’re also proud to have been recognised by the Best Estate Agent Guide in 2019, 2021, 2022 and in 2024.

Accreditations

Unlike most Canary Wharf estate agents, Proper Local voluntarily signed up for the Client Money Protection (CMP) scheme before it became mandatory. The scheme ensures that a client’s money is protected in any situation. Working with an agency that is not part of this scheme can leave your money open to theft, improper use, or loss in the case of company bankruptcy.

We’re also signed up to The Property Ombudsman (TPO) this means we are committed to abide by its Code of Practice which ensures high professional standards among members.

Furthermore, we abide by the Trading Standards Institute Code of Conduct.

Accreditations are a great way for us to show our clients that we take what we do seriously.

And winning awards are external proof that we don’t simply make promises, we deliver on them.

Proper Local Promise

We promise:

  • To treat you as an individual, not as just another customer.
  • To give you one point of contact throughout the whole process.
  • To only deal with properties and areas which we know and understand.
  • To return any missed calls promptly. (If it’s more than an hour, there will be a very good reason.)
  • To answer emails, texts or WhatsApp messages promptly.
  • Never to be late to an appointment. (And in the unlikely event we are, we will let you know beforehand.)
  • To try and make your buying, selling or renting experience as pain free as possible (we really do appreciate that moving, selling or renting can be stressful).
  • To work hard, be totally upfront and do all we can to make your experience with us a fantastic one

Get In Touch

If you would like further information on any of our services, or to arrange a property valuation, please get in touch with our friendly Canary Wharf office using the details below or by filling out the contact form.



40 Bank Street, Canary Wharf, London, E14 5NR

0203 282 3733

weare@properlocal.co.uk

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The Property Ombudsman TSI Trading Standards Client Money Protection Rightmove Zoopla